Lloyds Banking Group
To celebrate its sponsorship of the London 2012 Summer Olympics, Lloyds Banking
Group wanted to create a legacy film, inspiring colleagues to continue in the spirit
that the games had brought to offices, branches and interactions with local
We needed to find a way of seamlessly combining repurposed client footage and
official Olympics material with newly shot content, to create a fresh and engaging
Our solution was to set up our shoots in large studio spaces, projecting the client and Olympics footage in high definition onto a 15m, floor-to-ceiling screen.
In front of this dramatic backdrop, we filmed interviews and scripted content featuring a broad mix of contributors – including Olympic torch bearers, senior management, colleagues and customers.
Each contributor gave their personal story about how the games had touched them – and how the Olympic flame would continue to burn for them.