Connect Plus Commercial

Speakeasy was commissioned to produce a film to launch the ‘Connect Plus’ initiative to all Wolseley employees.  ‘Connect Plus’ would see a huge cultural and operational change across the business, with new technology seeing a move away from the reliance on paper-based data, stocktaking and ordering, towards a fully digital operation.

Comedy was used to create a short, ad-like promo film.  Shooting on location at Wolseley sites and featuring genuine colleagues, the old technology was represented as a source of inner fury for colleagues, who could no longer endure the use of a purely paper-based work flow.  Using super slow-motion cameras, powerful wind machines and hundreds of scrunched up paper balls – we shot sequences representing the frustration colleagues felt using the outdated working practises, and the sheer rapture they would feel when the new technology was introduced.