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Being Responsible

SSE

Aimed primarily at shareholders, this film was produced for one of SSE’s annual meetings to illustrate the company’s commitment to exceeding the minimum requirement and doing the right thing for customers, staff, shareholders – and the environment as a whole.

The film references some of the difficult decisions made by the company in recent years, such as freezing gas and electricity prices and making a commitment to the living wage.

Messages are delivered through a combination of unscripted interviews with staff and managers, and simple ‘motion tracked’ captions inserted into the footage to appear as if they’re part of the scene.

The film includes a number of case studies showing how SSE works with communities to go the extra mile, making a real contribution to the lives of those it serves.

Filming was carried out across the UK, from Portsmouth to Strathy in the Highlands of Scotland.

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