British American Tobacco wanted to raise awareness of the good work it is doing in the areas of sustainable agriculture and corporate responsibility.

It commissioned Speakeasy to create a film that would do this through the real life experience of BAT employees, its suppliers and partners out in the field.

The focus of our Responsible Farming film is a farmer in Lomdok, Indonesia, and the support he receives from one of BAT’s ‘leaf technicians’, an expert who provides guidance on sustainable agriculture and practice.

The leaf tech works closely with the farmer to ensure he gets the best crop, that his practices are environmentally sound and that he maintains the flexibility to grow other crops.

We delivered the film with English subtitles and digital TV graphics designed to an organic theme.