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BAEutiful Mind

BAE Systems

BAE Systems commissioned Speakeasy to create a film for its trade stand at Defence and Security Equipment International – the largest security and defence trade show in the world.

The brief was to showcase the global defence and aerospace specialist as the ‘Home of Innovation’.  We needed to showcase the company’s human side, subverting the view that BAE Systems is all about ‘kit’ and engineering.

In the video, a number of individuals are filmed in an abstract studio environment.  As each contributor speaks, images relating to their views on creativity appear beside them: spiders, wheels, cockroaches – and even the Batmobile!  These abstract images articulate the contributor’s thoughts on creativity and reveal what exactly gave them inspiration to do their job.

“I’ve heard people talking about the film in the corridor, and I’ve never seen that before. So I don’t think you could ask for a more successful outcome than that.”

Heather Beeby,

VP Corporate Events, Group Business Development, BAE Systems

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