The British Red Cross commissioned Speakeasy to make a series of Sports First Aid films for its #UpYourGame social media campaign on on Facebook, Twitter and online: http://sportsfirstaid.redcross.org.uk

#upyourgame

This encouraged sports clubs, coaches and anyone who enjoys keeping fit to learn essential first aid skills.

There were three films in the series, covering first aid advice and action in different scenarios: unresponsive and not breathing, head injury and broken bone. We scripted and filmed different scenarios involving a runner, footballer and cyclist.

Slow motion filming techniques and dramatic close ups of people preparing for their sport build tension and visual interest. The strapline: Would you know what to do? acts as a call to action and has helped to build traction on social media.

British Red Cross promotes the films alongside free first aid guides for people involved in different sports.