UK housing association Stonewater needed a conference opening film that would inspire and motivate staff by reminding them of collective achievements after a tough year.

Our brief was to convey 18 key points in 3 minutes, in a striking and engaging way. We wanted to feature real employees –  and landed on the idea of using three employees’ journeys to work as the film’s structure.

We would convey the key points in text, but incorporate this into the different environments the employees were passing through. With the help of Google Maps and a camera, we identified 18 scenes for our crew to shoot, with clever graphics integrated into the landscape in post-production.

Stonewater’s directors were so pleased with the film, they decided to give it wider exposure as a brand film on their website.