skip to Main Content

Words Count

Lloyds Banking Group

Lloyds launched a campaign to help make the organisation more inclusive and wanted a 60-90 second film to provide the emotive punch of the campaign. The aim was to help stimulate cultural change in an organisation of 90,000 people.

We built the film around the idea that even seemingly innocuous comments can cause serious hurt, building up over time until the recipient feels at ‘breaking point’. The image of a light bulb shattering captures this in a memorable way. We had a cast of five characters, and filmed them talking straight to camera, spot-lit against a stark backdrop, creating an intimacy with the audience.

Words Count became the most clicked on film in the history of Lloyds Banking Group’s iWatch channel, where it was watched by more than 22,000 staff.

Drama
Do You Know Why We’re Here?

Do You Know Why We’re Here?

Lloyds Banking Group
Day to Make a Difference

Day to Make a Difference

Lloyds Banking Group
Responsible Farming

Responsible Farming

British American Tobacco
Responsible Sourcing

Responsible Sourcing

Nestle
This is the Man

This is the Man

British & American Tobacco
Up Your Game – Football

Up Your Game – Football

British Red Cross
Words Count

Words Count

Lloyds Banking Group
Banking Protocol

Banking Protocol

Financial Fraud Action UK
Being Responsible

Being Responsible

SSE
Safe Drive Stay Alive

Safe Drive Stay Alive

Surrey Fire & Rescue
Olympic Round Up

Olympic Round Up

Lloyds Banking Group
Inspirational People

Inspirational People

Lloyds Banking Group
Workforce with a Difference

Workforce with a Difference

Travis Perkins

More film categories

Back To Top