Building Your Tomorrow Today
Global engineering giant Doosan Babcock specialises in engineering, aftermarket and upgrade services in the energy sector. The company’s most precious resource is its people and it wanted a brand film that would not just convey who it is and what it does, but also express the link between the engineering projects and the people responsible for them.
Speakeasy developed a concept to convey this link in a visually powerful way. In brand films we usually see staff talking in the location of their workplaces. Our idea was to turn this on its head. Using the ‘double exposure’ technique, increasingly seen on television and in film title sequences, we placed the working environment inside the people instead of the other way around.
This involved filming employees in a studio as well as filming power stations around the UK, before creating the effects in post production.