Risk Exchange Launch Film
Lloyds Banking Group
Speakeasy has been closely involved in a project that redefines how video is used in Lloyds Banking Group.
Risk Exchange sets out to mimic YouTube and other video sharing and social media sites in creating a platform for colleagues in the bank’s Risk division to populate with films of their own making; films that share their skills, knowledge and insights with others.
We created an innovative launch film to persuade colleagues to take part and produce their own films. The video uses engaging motion tracked graphical elements inserted into live action footage to evoke the sense that we all have something to contribute, and Risk Exchange is the place to do it.
Although we filmed the first series of films ourselves, the intention was always for the channel to be populated in the future with user generated content (UGC). To this end we developed a clear and concise UGC Guide and film that could be sent to all colleagues to help ensure that what they filmed would be as effective as possible.