Managers at Vodafone UK play a vital role in building the team, driving performance, developing people and rewarding results.

This approach is set out in ‘The Vodafone Way’, the company’s roadmap to management excellence, otherwise known as ‘Simply Brilliant Management’.

Vodafone UK commissioned Speakeasy to produce an animation explaining this framework, to be shown at an event for its managers.

Our animation uses a whiteboard or ‘telestration’ technique, inspired by the process of drawing freehand sketches over moving or still video images. This combines animation, text and voiceover to text explain complex concepts in a simple and engaging way.

Motifs including a moving bus and diving board illustrate concepts such as driving performance and skills development.

We scripted and extensively storyboarded the piece before filming the live action animation, adding in further elements in post production to fully engage the viewer.