Keeping the Branch Running
Lloyds Banking Group
Lloyds Banking Group wanted to produce a series of training videos on how staff could keep their branches open in a crisis. We worked with them to select the most important subjects: winter weather, flooding, suspicious packages, protests & demos, transport issues and power cuts & it failures.
The films needed to appeal to a wide audience – all UK branch staff including Lloyds TSB, Halifax and Bank of Scotland.
The choice of animation rather than live action gave us the freedom to create a generic branch to appeal to all three brands, and the flexibility to show the wider environment where that branch was situated. We could also show different weather conditions, and a large number of characters.
Caroline Quentin as narrator brings a dry, light-hearted tone to the piece, without being over-the-top or comical. The music was composed specifically for the project and adapted for each film.