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Keeping the Branch Running

Lloyds Banking Group

Lloyds Banking Group wanted to produce a series of training videos on how staff could keep their branches open in a crisis. We worked with them to select the most important subjects: winter weather, flooding, suspicious packages, protests & demos, transport issues and power cuts & it failures.

The films needed to appeal to a wide audience – all UK branch staff including Lloyds TSB, Halifax and Bank of Scotland.

The choice of animation rather than live action gave us the freedom to create a generic branch to appeal to all three brands, and the flexibility to show the wider environment where that branch was situated.  We could also show different weather conditions, and a large number of characters.

Caroline Quentin as narrator brings a dry, light-hearted tone to the piece, without being over-the-top or comical.  The music was composed specifically for the project and adapted for each film.

Animation
Keeping the Branch Running

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