Public Information Animation

Food Standards Scotland (FSS) is the public sector food body for Scotland, set up to ensure that information and advice on food safety and standards, nutrition and labelling is consistent, evidence-based and consumer-focused.

Speakeasy was commissioned to produce a short and lively launch animation to explain the function and remit of the organisation, stressing its involvement at each stage of the food chain, from field to fork.

The starting point was a set of infographic icons symbolising the organisation’s different areas of operation.  These were brought to life through humorous animation, in conjunction with a lively music track and sound effects.  Succinct captions summarise how FSS helps the people of Scotland improve their diets and make the best possible choices.