Apple Pay

The launch of Apple Pay transformed the way people could pay for goods and services, by letting them use their Apple device to make transactions.

Lloyds Banking Group commissioned Speakeasy to produce an animation to introduce Apple Pay to its staff and explain their role in helping customers set it up.

The system works like in-store contactless payments, but instead of using a card, customers use their iPhone, iPad or Apple watch to make payments either in store, in app or online.

Animation was the perfect medium to express potentially technical and procedural information in a clear and unambiguous way.

Using perspective and reflection to create the effect of a floating 3D setting, our film combines photo montage, captions and simple icons to explain how Apple Pay works and its role in the future of mobile banking.

A futuristic soundtrack, uncomplicated script and accessible voiceover help to create a dynamic and easy-to-follow instructional film about this innovative new payments system.