Safe Drive Stay Alive

Safe Drive, Stay Alive is a live event organised by Surrey Fire and Rescue Service as part of its campaign to reduce road traffic accidents and the suffering they cause, particularly amongst young people.

Speakeasy was asked to refresh the event’s filmed content – a dramatised scenario of four young people embarking on an ill-fated car journey.

Our approach involved sourcing five new case studies of real accident victims. This was the biggest challenge of the project and involved research with support groups, emergency services and social media, including Facebook.

Steadicam and time lapse sequences helped to create the reconstructions. One continuous shot involved choreographing more than 30 people as the camera passed through the scene, including crew, actors, ambulance, fire and police.

Feedback suggested the film had significantly helped increase engagement with the campaign, with viewers describing it as ‘powerful’ and ‘emotional.’